Meta is chasing two advertising trends – short-form video and retail media – and it’s doing so by leaning into...
Year: 2024
AUCKLAND, Today: Tech innovators are setting their sights on Aotearoa New Zealand for the third annual Future State event. It’s...
Retail media was one of the biggest industry conversation starters of 2023. Every retailer from Dollar General to Cars.com has...
The best part of raising money? Spending it. On Tuesday, six months after it announced a $ 15 million Series...
In its 35th year, New Zealand’s largest production company, South Pacific Pictures (SPP) has rebranded. A new logo and tagline...
Stella Artois enlisted soccer legend David Beckham as its brand ambassador as it seeks growth around the world with a...
It’s not that enterprise analytics is broken. The bigger issue, says Obele Brown-West, president of data intelligence platform Tracer, is...
New Zealand Media and Entertainment (NZME) has made another move to grow its regional reach, announcing it has purchased the...
In February, a survey conducted by WhistleOut--a search engine that lets consumers compare mobile plans--revealed that half of Americans believe...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Performance Power Play Apple is following the...