Ready or not, generative AI startups are harnessing the power of AI to make ad creative. You’ve probably got some...
Year: 2024
2023 has been a vibrant and bustling year for New Zealand’s Ad world. Despite some tough economic headwinds, the country...
Skin health for people of color has long been overlooked due to systemic racism and health inequities, which can lead...
Streaming services must juggle subscriber growth and ad revenue – an ongoing struggle that produced a mixed bag of Q4 earnings...
DDB Group Aotearoa has won the highly coveted Campaign Brief New Zealand Agency of the Year Award, for the 7th...
The last few weeks have been brutal for the media industry. Still, a confluence of positive factors has publishers cautiously...
Trade Me has launched its first-ever pop-up laundromat alongside its annual Circular Economy Report, which found that secondhand shopping is...
Selling frugal fast-food buyers on dynamic pricing and digital menus gets more difficult once it's framed as surge pricing and...
Independent Media Agencies New Zealand (IMANZ) has announced the appointment of Kath Mitchell as its inaugural General Manager. Mitchell joins...
OpenAI's latest AI-powered disruptor, the text-to-image tool Sora, is prompting shifts in business models and agency pricing structures, five sources...