Brands are facing some pressure to test alternatives for targeting and measuring audiences once third-party cookies on Chrome disappear, scheduled...
Year: 2024
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: Don’t Cross The...
AUCKLAND, Today: Bastion Amplify is set for an exciting 2024, with four new hires on board. This follows a year...
As you would expect from any event hosted in Paris, the 2024 Olympic and Paralympic Games are set to be...
To relate with Gen Z, advertisers have to do more than just spend millions on a 30- or 60-second Super...
AUCKLAND, Today: The IAB New Zealand unveiled its latest Digital Advertising Revenue Report today, shedding light on the digital advertising...
Five days into the Sundance Film Festival, the Sundance Institute added 25,000 new Instagram followers, bringing its total to 510,000...
A new multi-year partnership between New Zealand Media and Entertainment and globally renowned TED confirms NZME as the exclusive sales...
Kia's Super Bowl 58 ad centers its all-electric EV9--the first mass-market three-row EV SUV in the U.S. The 60-second ad,...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Ad Angles Three unrelated companies all reported...