A guitar-strumming TikTok star with a sketch-comedy vibe makes his brand endorsement debut for Danone’s Silk, barging into people’s daily routines to break them out of their milk habit. The campaign, under the “Feelin’ Planty Good” banner, continues the milk substitute’s music-driven marketing. Silk created a 2024 Super Bowl streaming spot with Jeremy Renner, his…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Burger on the dancefloor: Spark celebrates free data for Spotify music with exclusive event
Around the World: Elon Musk’s brand freefallin’ and celebrity splits shine in marketing
Daily Wire Welcomes Perplexity to Advertise on The Ben Shapiro Show