January 8, 2025

Programmatic

In a world where nearly everyone is always online, there is no offline.

Adtech M&As Have Skyrocketed. What Else Is in Store for 2025?

The digital advertising industry had a lot to celebrate in 2024, as much of the uncertainty brought on by the pandemic was in the rearview mirror. Tech giants saw a spike in ad revenues: While Google’s ad revenue jumped more than 10% year over year, Meta saw a sales increase of 19% over the same…
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