CeraVe Remixes Jingle to Get in on TikTok Joke

The jingle from CeraVe’s “Hey It’s Me” commercial has become meme fodder on social channels like TikTok–sometimes with an air of mockery. But instead of feeling embarrassed, the L’Oreal brand is getting in on the joke by remixing the tune with dozens of influencers. In the latest chapter of its “Moisturize Like a Derm” campaign,…
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