Robin Chang New GM at W Communications

AUCKLAND, Today: W Communications, the acclaimed independent communications and public relations agency, proudly announces Robin Chang as the new General Manager of its Asia-Pacific operations. Since joining in January, Chang reports directly to the agency’s founder and CEO, Warren Johnson.

“Robin is an exceptional talent. We are thrilled to have secured his leadership,” Warren Johnson said. “This marks an exciting new chapter for our business in Asia. Robin brings a unique blend of results-oriented collaboration with unparalleled expertise in the seamless integration of communications services.”

Johnson added, “His experience in driving cross-market Asia campaigns will be an invaluable asset in meeting our clients’ growing cross-border needs. This is the next stage in our already very impressive Asia success story.”

Chang’s 17 years of extensive PR and communications experience have been marked by strategic successes across Consumer & Lifestyle and Corporate sectors in Asia. His past leadership at PRecious Communications and Allison Worldwide has made him a transformative force in the region.

“Coastlands is the largest shopping centre in Wellington – and the only one with two supermarkets.”

“I am honoured to be joining the W Communications family. I was hugely impressed by W’s ambitions in Asia. Working together, we will strengthen our global reach and foster deeper integration across Asia,” Chang remarked.

In addition to his direct reporting line to Johnson, Chang will work closely with Tim Sutton, W’s Chairman and former head of Weber Shandwick’s Asia-Pacific network, as well as the leadership teams in W Communications’ global offices.

In 2024, W Communications Asia has strategically strengthened its teams, bringing in advanced integrated communications and social media expertise. New partnerships with major clients like LHN Group and Deliveroo have been established, alongside significant retentions and new wins in the Consumer & Lifestyle sector with brands like Hilton Group and Tinder APAC.

Globally, W Communications has enhanced its offerings with influencer-driven campaigns and celebrity partnerships through Franses Global Talent London. They’ve also launched WXP, a bespoke initiative for crafting unforgettable brand experiences.