MediaWorks announces agreement with AdsWizz

MediaWorks has entered into an agreement with AdsWizz to become its third-party sales representative for advertising on the SiriusXM Podcast Network in New Zealand.

The agreement brings the SiriusXM Podcast Network’s catalog of over 2,500 premium shows including
Smartless, Crime Junkie, Conan O’Brien Needs a Friend, Call Her Daddy and more to MediaWorks’ podcast network rova, enhancing its audio entertainment offering for local advertisers and listeners.

Charlotte Ring, MediaWorks Acting Head of Digital Revenue says the team is delighted to work with AdsWizz to bring the SiriusXM Podcast Network’s content to New Zealand.

“This agreement expands SiriusXM Podcast network into the New Zealand market and we are excited to provide new opportunities for local advertisers to engage with top-performing shows.”

Willy MacAlister, MediaWorks Podcast Director, adds, “Adding SiriusXM Podcast Network’s world-class
portfolio to our podcast network is an exciting milestone for MediaWorks and the rova platform. As the
number one podcast network for female listeners, they continue to set the standard for audio entertainment globally.

“This collaboration with AdsWizz will not only offer local audiences even more incredible content, but it also creates new opportunities for advertisers to tap into the power of podcasts in New Zealand with scale, reach and targeting.”

MediaWorks will leverage AdsWizz’s audio ad technology and targeting capabilities to sell its
audio network in New Zealand, meaning advertisers will now have the ability to reach an audience within the local podcast market.

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