January 30, 2025

Programmatic

In a world where nearly everyone is always online, there is no offline.

4 Brand Challenges Facing McDonald’s New CMO

The guard is changing at the Golden Arches as longtime chief marketing and customer experience officer Tariq Hassan departs and is replaced by Alyssa Buetikofer. Currently chief marketing officer (CMO) of McDonald’s Canada, Buetikofer is a brand veteran who has held a variety of senior U.S. and global marketing positions for the Big Mac maker…
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