A new chapter of Shortland Street kicks off tonight, with the first episode streaming live on TikTok at the same time it airs on TVNZ 2 and TVNZ+.
Titled New Blood, the Kiwi show is also moving from screening five episodes a week to three.
The TikTok stream will feature live Q&As, as well as in-the-moment reactions from the Shortland Street cast – Courtenay Louise and Ngahuia Piripi (who play Monique and Esther respectively) will be joined by newcomers Nepia Takuira-Mita, Tessa Rao and Madeleine McCarthy.
A split screen live stream will capture all the emotions and funny moments as the five actors get together and discuss their characters’ storylines, and what’s coming up for them.
Streaming local content live
This is the first time TVNZ will screen local drama content on TikTok, having previously streamed a live Matariki music celebration on the social media platform.
TVNZ’s Chief Revenue Officer Valerie Walshe says, “This year, Shortland Street steps into a thrilling new phase, and our team have developed an innovative campaign to match. I’m looking forward to seeing current fans and new fans connect with our TikTok screening, and the exciting content still to come later in the season, as the iconic show returns for 2025”.
The live TikTok screening is supported by a multi-channelled promotional campaign across radio, digital, out of home, on air and social platforms.
The post Welcome the new era of Shortland Street on TikTok appeared first on stoppress.co.nz.
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