February 20, 2025

Programmatic

In a world where nearly everyone is always online, there is no offline.

WhatsApp Debuts New ‘Viewing Gallery’ Chat in Partnership with Offball

WhatsApp will debut an experimental new feature on Friday, an exclusive group chat launched in partnership with the sports publisher OffBall. The trial product, called The Chat, will build off a preexisting WhatsApp feature called Communities, in which users participate in large group chats based on shared interests. In Chats, a small group of high-profile…
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