Kiwi chicken supplier Inghams has appointed independent media agency Together to handle its media strategy, buying and data services.
The appointment comes as Inghams looks to further build its market presence, and as it commences its largest ever advertising campaign for Waitoa, developed in partnership with Together and Motion Sickness.
The campaign uses innovative media and data solutions including out-of-home advertising informed by product SKU, sales and competitor data, and custom TV partnerships including “knitted” channel idents and sponsorship assets. The campaign is already delivering remarkable results.
Unique targeting
Commenting on the appointment, Ben Ward, Inghams Head of Marketing and Category, says, “From our media agency partnership we were looking for a team of talented people who understood what growth looked like for our business; innovation, bold plays and the ability to find and target our customer in a unique way, Together stood out here.”
Together Managing Director of Media, Pen Brown, says “We have had so much fun creating this brand launch with another iconic NZ business. The Waitoa brand had a tonne of existing customer loyalty, so to be able to quickly find new customers, and see the business results we are this early on is testament to the amazing relationship we have already created with the Marketing team from Waitoa, and in the creativity and partnership we get from the team at Motion Sickness to bring our media thinking to life.”
The post Together reports for media and data duties at Inghams appeared first on stoppress.co.nz.