Macca’s NZ celebrates community connections

Macca’s NZ is shining a spotlight on the special connection Kiwis have with their local McDonalds restaurants.

Because Macca’s restaurants are owned by Kiwis, for Kiwis – in this campaign, Macca’s and DDB are bringing the real stories of Macca’s customers to life.

Launching with three tribes – a group of avid Wellingtonian surfers, five Parakai lifeguards and a
crew of diehard Phoenix fans – the documentary-style campaign shows groups of Kiwis who live
and love life together, each with their own Macca’s moments.

Macca’s crews

DDB Aotearoa’s Chief Creative Officer Gary Steele says the team wanted to emphasise the
idea of Macca’s crews, and how each of these different crews integrate Macca’s moments into
their shared experiences.

“We wanted to document New Zealand from coast to coast and share with the country the New
Zealand we see in our local communities,” he says.

“So far, six unique stories have been shot, with the plan to roll out more. These peoples’ stories
are going to be celebrated in their local community – The Lyall Bay Surfers may get a billboard in
Lyall Bay, for instance.”

Feel-good connections

Director of Marketing at McDonald’s New Zealand, Luke Rive says the campaign showcases
everyday Kiwis and the feel-good connection they already share being amplified by their own
unique Macca’s rituals.

“That’s how we Macca’s’ highlights the special bonds that connect Kiwis – from surfing, to
flatting, to work families. It’s a snapshot of the role Macca’s plays in the lives of everyday New
Zealanders and we hope it prompts others to ask,’ how do we Macca’s?”

“Because when you combine nuggies with your favourite humans, feel-good things happen.”

Other Macca’s-lovin’ groups set to feature in the campaign include a trio of flatty besties, a tribe
of women sparkies and the Ruckus Armored Combat Guild.

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