After 40 Years, Blue-Collar Brew Schaefer Slips Back Into New York Wearing Fancy New Clothes

As New York City lost its industrial base after World War II and entered its painful decline, locals said goodbye to one great brand after another. Brillo soap pads left for Ohio in 1955. Squibb pharmaceuticals packed up a year later, as did Eberhard Faber, makers of the famous Mongol no. 2 pencil. In 1957,…
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