Clemenger announces new agency

Clemenger Group New Zealand has launched Proximity NZ, a bold new agency model with a core purpose of uncovering hard to find growth for clients.

The move sees 99 and justONE come together to form a 70-strong team across brand, experience, data and technology.

The leadership team of CEO Chris Pescott, CCO James Mok and General Manager Amy Watson say this is more than the merging of two businesses; it’s the invention of a new agency, and an opportunity to leverage the world-renowned Proximity network.

Pescott says: “The Proximity offering provides an exceptional foundation, and when you add to that the 30-plus years of collective experience across 99 and justONE, we’re building a world-class agency tailored for the New Zealand market.

“We are really proud. This is day one. Today is just the beginning. The industry is changing and our team know New Zealand businesses need a model equipped to successfully address the challenges of the future. As an agency, we are hardwired to identify and deliver the growth that’s hard to find for our clients.”

Watson says: “Through our close working partnership with CHE Proximity in Australia, we know that we’re already philosophically aligned, so the transition to Proximity NZ feels like a natural evolution.”

Mok adds: “We’ve got an amazing group of experienced customer marketers who understand precision and persuasion. With such depth and breadth of the talent in the building, we can identify, create and deliver solutions at all points in the customer journey. Combined with the energy and vibe in the building, it just feels so right.”

Foundation clients include Spark, ANZ, Mazda, Frucor, Fidelity Life, Latitude, Pink Batts and House of Travel. 

Based at 318 Richmond Road, Proximity NZ will work closely with fellow Clemenger agencies Raydar, BrandWorld and Perceptive.

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