Scroll signs Auto Trader

AUCKLAND, Thursday: Automotive site Autotrader.co.nz has signed an exclusive deal for ad representation with Scroll Media. On a monthly basis, Auto Trader receives 200,000 unique users per month with a session duration of 5+ minutes.

Scroll MD Jane Ormsby said: “It is humbling to be working with such an iconic brand as Auto Trader to offer programmatic, integrated, and direct advertising formats to advertisers.

“We expect to launch some new first party data capabilities to the market with the site soon.”

‘Makes sense’
Auto Trader’s Ross Logue said: “It makes sense to outsource the sales arm to Scroll Media to commercialise our content, so we can focus on continually advancing the platform and improving the user experience.”