City tells its story

AUCKLAND, Tuesday: Content marketing agency Storyation has been appointed by Auckland Council after a competitive pitch. Storyation will partner the council to produce the OurAuckland magazine on a bimonthly basis and support the production of additional video and digital content across a range of channels, as part of the OurAuckland online offering.

AC comms manager Dan Lambert said: “We are delighted to be partnering with Storyation as we continue to develop and grow the OurAuckland magazine and digital offering.

“Our goal is to deliver content that gives Aucklanders relevant and timely information, and makes them feel proud and part of the city they live in.

“With its combination of experienced journalists and digital expertise, the team at Storyation is well placed to help us reach even more Aucklanders with content that connects them with everything Tāmaki Makaurau has to offer.”

Storyation MD Lauren Quaintance said: “Auckland Council serves one of the most populous and diverse local government areas in Australasia, and OurAuckland content has to meet the needs of everyone from dairy farmers to inner-city apartment dwellers.

“The reach of the OurAuckland is considerably larger than most NZ magazine titles.”

“It’s not only important to ensure we give them the right content, it’s critical that it’s delivered in the right channel at the right time.

“We’re thrilled that Auckland Council recognised that, as the largest and most experienced content agency and custom publisher in Australasia, we’re able to help them with their goal of building a future-proofed content eco-system.”

Storyation was co-founded by Quaintance, a former editor of Metro magazine, and has its NZ office in Karangahape Road, Auckland.

Storyation’s parent company is Medium Rare and, together, their clients include AMI Insurance, Bunnings, State, Z Energy, Paralympics New Zealand and Chartered Accountants Australia and NZ.

The first issue of the OurAuckland magazine produced under the new agreement will be published mid-July.

Around 550,000 copies will be delivered to households across greater Auckland, and just over 7000 copies distributed via libraries, AC Service Centres and transport hubs.

• www.storyation.com