Pead boosts creative & digital

AUCKLAND, Today: Leading indie Pead PR has bolstered its creative and digital offerings with two new appointment. Pead partner Sarah Munnik said: “Liam Golds and Tom Davies will bring a wealth of strategic experience, furthering our vision to define the future of PR through work that provokes action.”

Golds joins Pead as social & digital manager, whilst Davies has been appointed to the role of head of creative. Both roles work collaboratively across the wider agency, ensuring cohesive integrated strategy for clients across corporate, technology, consumer, food and beverage, and beauty sectors.

Golds joins from ASB, where he spent three years as a social media specialist focusing on the business & wealth sectors. Prior to ASB, he worked across social and digital marketing for Restaurant Brands and Simplicity KiwiSaver.

Specialising in social content creation, strategy & advertising, he has worked on such notable campaigns as KFC’s divisive fried-chicken scented candle and ASB’s Borrow The All Blacks campaign.

Golds said: “I love the way social offers the opportunity for two-way communication with consumers, the ability to feed off of their ideas and respond immediately, and try things that might never fly on other, more traditional channels.”

“The appointment of Tom and Liam will be integral to following through on our promise to create provocative work.”

Tom Davies
Tom Davies is a creative talent who joins Pead from a career as a creative and copywriter at Special Group on Uber Eats, the NZ Rugby Union, and Karma Cola; and at FCB on clients including Vodafone, Air NZ, Samsung, and the NZ Fire Service.

His work has been rewarded at Axis, the EFFIEs and NZDM Awards.

Davies said: “Pead have a bold stance, fiercely talented team, and a hunger to make some real change in the creative space – so naturally I’m all about it.”

Sarah Munnik said: “The appointment of Tom and Liam will be integral to following through on the agency’s promise to create provocative work that excites people to act.

“PR practitioners inherently know how to tell stories that provoke action and we’re reengineering our agency to deliver a truly integrated PR offering to create epic work like no one else can.

“To us the discipline doesn’t matter, the ideas and messaging do. Strong creative, beautiful content and digital distribution are all part of PR for the modern world.

“Adding Liam and Tom to our talented team further enables us to deliver impactful work for our clients.”

• www.wearepead.co.nz