Wellington launch

AUCKLAND, Today: Grey Lynn-based media independent Sneakers Media has expanded into the Wellington market with the appointment of media specialist Julie-Ann Hedges.

The move follows the agency’s expansion from a digital media-only offering to a full media service, providing New Zealand businesses with market-leading media strategy, planning and buying.

Sneakers managing partner Elaine Gibbons said: “Julie-Ann is a previous recipient of the coveted Sandy Smith Inspiring Individual Award at the 2017 Beacons.

“She has held senior marketing and media roles across both local and global advertising networks, including TVNZ, Total Media, Carat and MediaCom.

“We are thrilled that Julie-Ann will be joining the Sneakers family. She is a highly connected superstar with a wealth of experience and a stellar reputation – she’s the perfect person to run our Wellington office”.

“The Sneakers team and I speak the same language.”

“The industry often gets wrapped up in an Auckland bubble, ignoring the needs of businesses and marketers outside of Auckland, so with the exit of a couple of the big media agencies from the Wellington market, this was the obvious next step for us.”

Hedges said: “The Sneakers team and I speak the same language. Their commitment to delivering real business results without agency politics, and their complete transparency with clients is hugely refreshing which resonates so well with me”.

“I feel honoured to launch the Sneakers Wellington office, ensuring I can continue my passion for media in my beloved home city. Let’s face it, I’ve been around for quite a while in a very competitive and dynamic industry, so this is exactly the right move for me.”

Elaine Gibbons: “Since Sneakers’ expansion two years ago, the agency has been quietly growing with the Auckland team moving into their new premises in Grey Lynn and adding over 10 new clients to their diverse portfolio.

The appointment is effective immediately.

• www.sneakersmedia.co.nz