WANTED: Kiwi entries – and judges

BUSAN, SOUTH KOREA, Today: Ad Stars is now inviting junior creatives to apply for its New Stars programme, and university students to apply for its Young Stars programme.

The New Stars competition is open to all junior creatives with fewer than five years of professional experience in advertising, marketing and PR.

To take part, participants must submit creative, strategic ideas in response to a brief from Wave Park in South Korea – the world’s largest surf park powered by Spanish company Wavegarden.

The Young Stars competition is the world’s first advertising competition for college students. Participants will also be invited to submit creative, strategic ideas in response to the brief, below.

Both programmes will be judged by a panel of global advertising experts (including, probably NZ – the organisers are looking for Kiwi judges – email suggestions to ed@mad-daily.com, and we’ll pass them on.

Usually, New and YoungStars teams meet in Busan, South Korea, but this year’s participants will participate virtually, free of charge. Submissions opened on 14 June and close on 30 July.

Gold, Silver, Bronze, and Crystal winners will be publicised globally, while Gold winners will win KRW5,000,000 ($ NZ6280). The sponsor of this year’s program, Wave Park, may even decide to execute its favourite award-winning idea.

Meanwhile, Young Stars participants will have the chance to land an internship with a top global agency.

“Giving students a taste of our industry and the chance to secure their first internship is an initiative we’re immensely proud of. We would like to thank all of our agency partners who are interested in taking on interns from our Young Stars 2021 program,” explains Ad Stars chair Jin Choi.

“New Stars is open to all junior creatives with fewer than five years of professional experience in advertising, marketing and PR.”

THE BRIEF – NEW STARS

To be part of New Stars 2021, you must suggest campaign/s to promote Wave Park in South Korea and abroad in the post-Covid-19 era.

Your idea must be designed to:

• Raise awareness of the Wave Park brand identity and the new trend of man-made surf parks in South Korea and globally
• Maximise interest in water-based recreational activities, targeting everyone from beginners and nonswimmers to amateur and pro-surfers.

Wave Park powered by Wavegarden is Asia’s largest wave park. It opened in Siheung, South Korea in 2020 and offers longer waves and barrels and a wider variety of waves than any other surf park.

You may compete as an individual or a team of two. Scroll down for the link to the complete brief.

THE BRIEF – YOUNG STARS

To be part of Young Stars 2021, you must suggest campaign ideas to help realise carbon neutrality. Carbon neutrality means making actual emissions zero by reabsorbing carbon dioxide emitted from individuals, companies, and organisations.

You may compete as an individual or a team of up to four people. Scroll down for the link to the complete brief.

KEY DATES & DEADLINES

It’s free to take part in both programmes. Teams must submit their application and promotional campaign idea before midnight on July 30 (Korean time).

• New Stars brief
• Young Stars brief
• www.adstars.org
• All enquiries related to New Stars and Young Stars should be directed to Jiyun Lim: yuni@adstars.org