SYDNEY, Monday: The deployment of in-house agencies by NZ and Australian brands is booming trend, according to IHAC and Kantar Research.
IHAC (In-house Agency Council) chair Chris Maxwell told WARC London: “Sixty-seven percent of Australian marketers are working with an in-house agency and a further 14% are considering in-housing,
“Larger businesses with larger marketing budgets tend to have in-house agencies, with the size of in-house units varying from 5 to 50 people.
“In-house agency services include creative, content, social and digital and strategic services, while media buying and SEO are usually managed externally.
“In-house agency services include creative, content, social, digital and strategic services, while media buying and SEO are usually managed externally.”
“Seventy-seven percent of marketers with in-house agencies also work with external agencies.”
The survey by IHAC, the newly formed In-house Agency Council, and Kantar Research included 105 marketers – both with in-house agencies and without – along with agency executives.
HAC defines in-house agencies as “a department, group or person that has responsibilities that typically are performed by an external advertising, media or other marcom agency”.
Share this Post
More Stories
The Spinoff’s open letter: Join the Committee to Save The Spinoff
Saddling up for summer’s biggest party
Crisis in the Kitchen? These Leading Food Brands Are Serving Up Free Help for Thanksgiving Cooks