While emerging from the pandemic poses obstacles for retailers, in the eyes of Ikea, it’s an opportunity for the home furnishings purveyor to further grow its business. That’s according to Umesh Sripad, the banner’s U.S. chief digital officer, who spoke with Adweek senior editor Robert Klara during Brandweek about the retailer’s in-store experience and digital…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Chemistry wheels out ‘Trash Talk’ in rubbish truck safety campaign for WasteMINZ
The Garage Podcast: The Future of Retail Media Networks
Ad Tech Companies Should Test The Privacy Sandbox, Even Though It’s Still ‘A Train Wreck’