Horror films have a proud and lengthy history of using real-life gimmicks to draw in viewers, from director William Castle having actors dressed up as “nurses standing by” in case someone died of fright during showings of Macabre (1958) to the “No Late Admissions” rule that Alfred Hitchcock embraced for Psycho (1960). In the age…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
The Year in Weather: The Weather Channel and Fox Weather Enjoyed Significant Viewership Spikes
‘Don’t take things too seriously”: Cassidy Meredith looks back on 2024
ADWEEK Reporters Share Their Favorite Stories of 2024