November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Can Super Bowl Ads Make Expedia Group the Nike of Travel?

Expedia is old enough to remember when tech companies like Pets.com and Electronic Data Systems bought Super Bowl ad time. At more than 25 years old, however, it also knows that it has to adapt if it wants to remain more relevant than those bygone brands. The pandemic has only increased that urgency, with hotel…
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