Crave Global enlists experiential account director

AUCKLAND, Today: CBD-based creative agency Crave Global continues to grow its presence in experiential and event marketing with the appointment of a new experiential account director.

Crave Global MD Daniel Hopkirk said: “Miky Ryken joins the team after six years at Mango Aotearoa, bringing with her a toolkit of enviable skills that will continue to bolster our integrated experiential offering.”

During her time at Mango, Ryken worked on a variety of client campaigns such as McDonalds Big Mac 50^th Anniversary, H&M VIP store openings, Samsung S21 Greatest Unboxing, Specsavers, ghd, Tip Top, Whittakers, and the Emersons Tiny Pub activation.

Ryken adds more expertise to Crave’s experiential team, headed by Georgina Otto, and will now manage clients such as Johnnie Walker, Tanqueray, Wither Hills and The Lightship.

Miky Ryken said: “Crave has been carving a real name for themselves in the experiential space with campaigns such as Wither Hills #Sharebeautiful, Ola x, Zambesi and world first activations such as The Lightship.

“Miky Ryken joins the team after six years at Mango.”

“With their strategic thinking and creative approach to experiential, I believe they are really trying to push what is possible in the New Zealand market.”

Daniel Hopkirk: Miky has an impressive portfolio of experience and combine that with her passion for experiential marketing, it’s a perfect fit for Crave.

“She comes to us with an extensive amount of knowledge and an envious reputation in the experiential and events space.

“Miky joins an expanding team with Crave Global having recently appointed two key leadership roles within their digital and experiential teams.

“Finding exceptional talent is always a challenge so we’re thrilled to be able to attract the calibre of the people that make up our passionate team. Crave is continuing to grow and a big part of that has been expanding our integrated service offering across digital, experiential, PR, and design to provide our clients with creative solutions for a variety of their marketing needs.

About Crave Global
Crave Global is a strategically led creative agency that was formed in 2016 by Daniel Hopkirk and Hadleigh Averill. Through the integration of digital, PR, experiential and design, Crave influences consumer behaviour to drive exponential growth for pioneering brands. Clients include Lion, Shaky Isles coffee company, and Ports of Auckland.

• craveglobal.co.nz