Living In A Multi-Currency World, With NBCU’s Kelly Abcarian

“Gone are the days of three networks, one screen, one ad and one way to count,” says Kelly Abcarian, EVP of measurement and impact at NBCUniversal, on this week’s episode. “One way to count” is a thinly veiled reference to Nielsen, long the TV ad industry’s primary currency provider – and also Abcarian’s former employer. Abcarian… Continue reading »

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