AUCKLAND, Today: Stuff has unveiled a new brand identity to reflect the future direction of the company, grounded in the idea of Follow No One. The launch campaign goes live today.
Stuff CEO Sinead Boucher said: “The new brand, developed by Designworks, brings back the fun and playfulness of Stuff’s origins and provides a strong platform to express the company’s independence.
Follow No One speaks to our ability to chart our own path and write our own rules, through the journalism we create, product innovations and advertiser solutions.
“Our promise is to bring our audience high originality, high integrity journalism that is accessible to all. We want to stoke people’s confidence to think for themselves and share a unique, more progressive understanding of Aotearoa.
“And there are benefits for advertisers too. The advertising partners we have shared the new brand identity with love it.
“The new brand is flexible, allowing for maximum creativity and expression in Stuff’s journalism, products, services, and its own advertising.”
“They like our clear positioning and tell us that they are excited about stepping out with us. Stuff being bold and standing out from the crowd enables them to be part of a more interesting conversation.”
Stuff chief revenue officer Andy Symons said: “Stuff also lives its promise to Follow No One by being bold in its actions.
“Our independence allows us to do what’s right, not what’s convenient. And we demonstrate that through our Pou Tiaki commitments to fair representation, our B Corp Certification and initiatives like the Stuff Forever Fund.
“The new brand is flexible, allowing for maximum creativity and expression in Stuff’s journalism, products, services, and its own advertising.”
Boucher: “We’re really looking forward to our audience and partners seeing a new side of Stuff that is tūkaha/bold, pōtiki/spirited and tiakitanga/for the people).
“Stuff’s advertising website has been redesigned with the new brand in mind, but also for a seamless advertiser and agency experience that better showcases its products and brands.”
- More here: advertise.stuff.co.nz
- And here
- designworks.com
CREDITS
The Designworks team: Mike Pepper, Jef Wong, Sam Flaherty, Oscar Thomas, Caitlin Rassie, Anzac Tasker, Amanda Sommerville, Chloé Griveaud, Jade Sullivan.
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