Socialites & Flying Tiger tie the knot

AUCKLAND, Today: Two of New Zealand’s leading social marketing agencies have announced they are merging – Socialites has teamed up with Flying Tiger.

Shortland St-based Flying Tiger helps brands engage with Chinese consumers. Founded in 2020, they’ve gained a reputation across Australasia for helping brands demystify and better understand the complex Chinese market.

Offering a range of services from social media and influencer marketing to the set-up and management of e-commerce platforms, Flying Tiger’s client portfolio includes Sydney Opera House, Jeuneora, the Australian Made Programme, Elle + Riley and Blackhawk Network.

Founder/managing partner Ken Freer said: “Core to the agency’s service offering are strategic partnerships with both the Alibaba Group and Tencent’s WeChat platform.

“Flying Tiger and Socialites have been working closely for some time, with each agency complementing the other’s service offering.”

“Flying Tiger and Socialites have been working closely for some time, with each agency complementing the other’s service offering.

“By bringing the two agencies together, we will be able to offer our clients a complete suite of social media marketing services to support clients across both western and eastern markets.”

Socialites ceo Melanie Spencer said: “This is big news – and exciting for us as we expand our reach across the globe and digital communities.”

Founded by marketer/entrepreneur Wendy Thompson, Socialites (also based in Shortland St) has been working with a Microsoft, New World, Westpac and Mitre10.

• socialites.co.nz
• flyingtiger.co