November 24, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

OMD summarises the S2 radio survey

AUCKLAND, Friday: Media agency OMD NZ has helpfully distributed “an objective” perspective of the numbers in the GFK’s S2 2022 Radio Survey …

  • We have seen total listenership (AP10+) decrease 0.5% survey on survey.
  • AP18-39 audience: NZME continues to pick up share for the second survey in a row (+1.35%). Independents show little growth and MediaWorks sees a –1.22% decrease. 
  • AP25-54 audience: MediaWorks grows 1.33% with NZME decreasing 1.34%. ZB seems to have corrected from COVID peaks and returning to normal audience levels. 
  • HHS with Kids:In direct contrast to last survey, MediaWorks showing growth of 3% while NZME sees a 3.59% decrease.mMediaWorks gains share across key demographics and remains the leading commercial radio network in NZ – largely attributed to a lift in audience from Breeze.
  • ZB has returned to normal listening levels post-covid peaks. 
  • We’re not going to see any full results for Today FM until early next year.

The survey period for S2 2022 was 10 April to 18 June.

The OMD summary said: “GFK monitors and releases radio listenership four times a year. Hot off the back of this information, radio networks select their stories in favour of their stations.”


Share this Post

The post OMD summarises the S2 radio survey appeared first on M+AD!.

M+AD!