Out of home grows in H1

AUCKLAND, Today: The Out of Home Media Association Aotearoa (OOHMAA) has announced its fifth consecutive quarter of growth, with the second quarter of 2022 growing by 4% and contributing to H1 delivering an increase of 3% in revenue for the same period in 2021 – $ 60.6 million, up from $ 58.7 million.

Digital revenue also grew by 3% for the same period in 2021, accounting for $ 40.4 million, with its share of total revenue for H1 2022 holding at 67%, the same share percentage as H1 2021.

Classic’s revenue in H1 grew 3.4% year on year, accounting for $ 20.1 million in revenue, indicating advertisers are seeing the benefit of blended campaigns using Classic and Digital formats to achieve their desired out-of-home media results.

OOHMAA GM Natasha O’Connor said: “In HI, there has been a slew of activity that has amplified our presence in and supported market growth.

“It started with OOHMAA establishing the effectiveness of out-of-home with ‘An examination of New Zealand’s Media Performance and Out of Home’s role.’

“OOHMAA media display members are JCDecaux, oOh!media, Media5, MediaWorks, Ad-Vantage Media, Vast Billboards and Jolt.”

“Then MediaWorks positioned as a shareholder for Calibre, cementing it as the true industry out-of-home measurement platform. It’s a powerful advancement to offer to agencies and clients with a single AMS, which will count for 85% of all out-of-home inventory in NZ.

“To fast-track out-of-home knowledge for those starting in the industry, out-of-home 101 training for new graduates was launched and continues to be rolled out to agencies.

“Then finally, OOHMAA has set a focus on building a more united and engaged industry and is making progress by welcoming five new members this half – Vast Billboards, Jolt, Digital Signs, Vistar and Hivestack.

“Out of home in Aotearoa continues to go from strength to strength; while our revenue results reflect the continued faith agencies and advertisers have in our channel, we also see the capacity for the continued growth of our industry.

“Our audience numbers have recovered to pre-covid levels across most formats; there’s the ongoing development and implementation of pDOOH, the ongoing focus and dedication of OOHMAA members JCDecaux, oOh!media, and MediaWorks for delivering a universal audience measurement system to enhance further the value our industry offers advertisers, and all these tailwinds look set to ensure out-of-home builds on its H1 success in H2.

About OOHMAA
OOHMAA (previously OMANZ) is a not-for-profit, professional, cohesive industry body representing key outdoor media display companies who collectively contribute 85% of total out-of-home advertising industry revenue.

OOHMAA media display members are JCDecaux, oOh!media, Media5, MediaWorks, Ad-Vantage Media, Vast Billboards and Jolt.

• oohmaa.co.nz