Pixel perfect

AUCKLAND, Friday: Lumo has announced its judging panel for the launch of the 2022 New Zealand Pixel Awards, featuring well-known creatives.

They are:

• Sam Stutchbury, executive creative director at Motion Sickness
• Lee Lowndes, managing director at Daylight
• Tom Johnson, creative director at Special Group
• Kate Lill, creative partner at Pitchblack Partners

The Pixel Awards invites industry creatives to develop a “dynamic and innovative” campaign for an existing client, utilising Lumo Digital Outdoor’s suite of smart billboard technology.

The winning campaign will receive $ 35,000 worth of media placement across the Lumo digital network to showcase the creative. Plus the creative team behind the chosen campaign will also take home a $ 5000 cash prize, as well as a Pixel trophy designed by NZ artist Simon Lewis Wards.

“We’re thrilled with the reaction from the industry so far and we’re already working through a flurry of entries.”

Judge Lowndes said: “It’s great to see the Pixels back in action for 2022; it challenges creatives in the industry to think differently about OOH as a channel. We’re looking forward to seeing ideas brought to life through Lumo technology and seeing how creatives can push the boundaries this year.”

Lumo CMO Hamish Smith said: “We’re starting to see more agencies realise the capabilities of DOOH, and hopefully the Pixels serve as a catalyst for more dynamic campaigns going live across our network.

“We’re thrilled with the reaction from the industry so far and we’re already working through a flurry of entries.

“The judging criteria is based on the use of media, use of tech, design and effectiveness, and brand alignment. Creative teams will be judged on their ability to use Lumo’s technology to create a dynamic and insightful campaign, how impactful their campaign is, and how well it translates in a digital out-of-home advert.

Submissions will run through to 1 October. Agencies and brands can enter online via the Pixels website.

• pixelawards.nz
• lumodigital.nz