Bettle & Associates and D3 sign new partnership deal

Bettle & Associates and D3 have inked a partnership deal that will see the two agencies combine forces to take on performance media in the Waikato region.

B&A is a leading Hamilton brand and marketing agency partnering with clients like DeLaval, Fonterra, Farm Source, Challenge Fuel, CAL>Isuzu, Soudal Gorilla, Mt Ruapehu and Beaurepaires.

D3 is an independent media agency, working with nib, Metlifecare, Ecoya, Milford, Peugeot/Citroën, The Co-operative Bank and UP Education.

“As the media landscape continues to change, data-driven decision making becomes more and more critical in high-performance accountable media investments, so we’ve explored a number of models to lead to the best media outcomes for our clients,” says B&A partner Will Peart.

“While we have already been an accredited media agency for most of our existence, this process has resulted in our decision to evolve this into a partnership with D3. They’re 16 specialists at the top of the game, led by people who think like we do.”

Richard Thomspon, partner at D3 adds: “We’re excited about the partnership with the B&A team.”

“We have been building our offering around a core set of principles – digital-first, data-driven, consultative, transparent, and outcomes focused. So to have like minded partners to continue to scale our approach is going to be good for both businesses, our collective media clients and digitally ambitious clients across the Waikato.”

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