Raising the roof with Colorsteel and DDB

DDB Group Aotearoa and Colorsteel have teamed up to launch a playful campaign that aims to raise the standard of New Zealand’s roofs – pleasing our feline friends at the same time.

Showcasing Colorsteels legacy of durability, innovation and ingenuity through, DDB Group’s latest campaign encourages Kiwi homeowners to be picker about keeping a good roof over their heads, if not for themselves but for the sake of their very particular family members – the household cat.

“When you’re building a home, New Zealanders should have the confidence to demand a superior roof …one that even your pickiest household member would choose,” says Ben Pegler, Creative Director of DDB Group Aotearoa.

“They wouldn’t settle for anything less than the best, so why should you?” he says.

Suzanne McKandry, Head of Marketing at New Zealand Steel, says the campaign serves as reminder of why being selective about the roof materials over your head matters.

“For over 40 years, Colorsteel has helped create the spaces and the places where life happens, where families are raised and where memories are made. This campaign with DDB Group urges homeowners be more particular about a choosing a superior roof – one that will last for generations to come.”

The ‘Colorsteel’ campaign is in market now, integrated across TV, print, digital and social media.

Client credits:

Suzanne McKandry, Head of Marketing
Laura Clark, Senior Brand Manager
Agency credits:
Group Chief Creative Officer: Matty Burton
Chief Creative Officer: Gary Steele
Creative Directors: Ben Pegler / Rory McKechnie Art Director: Connyr Snell

Copywriter: Cain Duff
Lead Business Partner: Karla Fisher Business Partner: Jenny Travers Chief Strategy Officer: Rupert Price

Planning Director: Laura Davies
Executive Producer: Judy Thompson
Agency Producer: Charlotte Glennon
Production Company: GoodOil
Executive Producer: Andrew McLean
Producer: Anna Stuart
Director: Stuart Bowen
DOP: Crighton Bone
Post Production Company: The Machine Room
Post production online: Stu Bedford
Editor: Dan Kircher @ Goodoil Soundtrack/composer/Music: Pete van der Fluit, Liquid.

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