For Heineken, viewability just doesn’t go far enough in proving the real value of an ad. So the alcoholic beverage brand conducted its first experiment with attention metrics.
The post How Heineken Attracts (And Measures) Attention appeared first on AdExchanger.
More Stories
Duncan Garner relaunches podcast as live news show
Disney, Fox and WBD’s Combined Streamer Reveals Venu Sports Brand
YouTube Is Invading The Living Room