The digital advertising industry has been too focused on data perfection, according to Analytic Partners CEO Nancy Smith. But as data disappears due to signal loss, brands have an opportunity
The post Analytic Partners’ Nancy Smith On Why It’s Time To Give Up On Data Perfection appeared first on AdExchanger.
More Stories
How Degree Is Positioning Itself For The World Cup
Week of June 1 Cable News Ratings: MS NOW Only Network to Grow Across All Dayparts
EXCLUSIVE: HP Hands Global Media to Publicis, Ending Omnicom’s 17-Year Run