First Head of Global Growth appointed for Stickybeak

Research and testing platform Stickybeak has appointed Anna Fitzgerald as its first Head of Global Growth. 

Previously based in London as Operations Director with hospitality software company Edify systems, Fitzgerald’s role will be to accelerate global growth and support Stickybeaks growing customer base. She reports to CEO Anna Henwood.

“We are beyond excited to welcome Anna to the team,” says Henwood. “She has so much great experience driving revenue and operational efficiency, and her passion and knowledge growing tech startups is perfect for our stage of growth.

“Stickybeak has grown very fast over the last few years and we are now ensuring that we can maintain that growth, continue to innovate on the product side and keep our customers happy with great insights at record speeds not matched by any other platform.”

Fitzgerald says: “Moving back from London, I’ve been thrilled to see the quality of tech companies in New Zealand. Joining Stickybeak was an easy and exciting decision owing to its global impact, how it connects businesses and NGOs with real people in real time, and its incredible team.”

Stickybeak enables organisations and individuals to commission public quantitative surveys from their own desktops, while its conversational-style surveys recruit respondents fresh for each survey from over 4 billion people active on social media worldwide.

Clients to date have come from the US, Asia, UK, Europe, Australia and New Zealand and include companies like Dole International Foods, SC Johnson, Tetra Pak, Zespri, Klook, The World Health Organisation, Vodafone, O2, Spark, and Swisse; charities such as Oxfam and Spend My Super; agencies like Edelman, Ogilvy, Ketchum and Golin; media organisations like The Spinoff and PRovoke as well as individuals, academics, authors, unions, local government organisations, and small businesses and startups. Surveys have been conducted in every region of the world and in multiple languages.

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