December 26, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Overtime Launches Boxing Vertical, Its Third Franchise, Citing Youth Demand

The sports media publisher Overtime launched its third franchise Tuesday morning, a product called Overtime Boxing (OTX) that centers on a series of four summertime match cards hosted in its exclusive venue, OTE Arena, featuring male and female boxers. The new vertical marks the latest offering from Overtime, whose unique business model entails creating standalone…
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