Television advertising has the reputation of mainly being a vehicle for branding. But that’s a misconception, says Arjun Kapur, managing partner and founder of Comcast’s Forecast Labs.
The post Can TV Be A Performance Channel? appeared first on AdExchanger.
More Stories
Around the World: AI & Christmas, a Temu crackdown and Aussie influencers
Here’s a Short Roundup for This Week
Melanie Spencer a finalist in Campaign’s Agency of the Year Awards