Whittaker’s launches ‘Delicious by Design’ integrated campaign

Whittaker’s newest campaign for the Honey Nougat & Almond block highlights the use of premium local ingredients, immersing chocolate lovers in the enchanting process of creating the latest block.

The campaign includes a TV spot and a social film, both produced internally by Breakout Room, offering a behind-the-scenes look into the Whittaker’s factory.

Amber Ardern, Head of Content, Breakout Room says: “We have always loved crafting incredible Instagram creative for Whittaker’s, but this campaign is the pièce de résistance. A campaign that takes our previous work to the next level. It’s as delicious as the block itself.”

The ‘Delicious by Design’ innovation story comes to life further through an immersive activation for industry, influencers, media and Whittaker’s Chocolate Lovers. Working with digital innovation company, Satellite, viewers were catapulted into the world of Whittaker’s to experience the craft and care which goes into each block of Honey Nougat & Almond. Taste- testing along the way, with ingredient-inspired dishes designed by Chef Will Mordido. An immersive sensory event that took guests to delicious new heights.

Whittaker’s Marketing Manager, Liv Glazebrook says: “The innovative and immersive campaign elements have really helped to drive awareness around the Honey Nougat & Almond launch, and we’ve already had lots of feedback from Chocolate Lovers saying it’s a new favourite.”

The ‘Delicious by Design’ campaign runs across TV, social, website, and shopper, to the Whittaker’s Chocolate Lovers community in NZ and Australia.

CREDITS

Advertiser: J.H Whittaker & Sons
Marketing Manager: Liv Glazebrook
Marketing Consultant: Caitlin Attenburrow
Digital Marketing Specialist: Sana Witheford-Smith

Creative & Production Agency: Breakout Room Head of Content: Amber Ardern
Head of Production: Sam McCauley
Creative Director: Kimberley Torrie

Senior Content Producer: Francesca Ellem

Senior Content Producer: Sarah Tuxford Content Producer: Olivia Chan
Design: Isaac Gray
Production Assistant: Jazzelle Rowell Director/DOP: Conor Cameron Photographer: Bonny Beattie
Retouching: Ben Lockwood, The Craft Shop Lead Campaign Designer: Robert Chapman Art Department: Tiffany Ngan

Camera Assistant Finn O’Connor
Shoot Production Assistant Sophia Chan Event Chef Will Mordido

Digital Event Production: Satellite
Executive Producer Nick Lowe
Executive Producer Nikki Streater
Creative Director and Animation Harley Campbell Event Staging Nick Simpkin

Live Content Producer Sarah Kinniburgh Designer Nadia Aftimos

Media Agency: MBM
Group Business Director: Alexandra McElroy Business Director: Tess Rencen
Junior Planner Buyer: Niamh Murphy
Junior Planner Buyer: Nicole Catalan
Senior Investment Manager: Lisa Rainger
TV Trader: Cameron Toohey

PR Agency: SweeneyVesty Catherine McMechan
Ruby Strawbridge

Digital Agency: AKQA

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