Chemistry’s ‘Consider the Odds’ campaign recognised at Caples

Building on its triumphs at the Spikes, DRUM Awards, and the local Pressie Awards, Chemistry’s exceptional Consider the Odds campaign for TAB has now secured Silver and Bronze Caples awards, further enriching its prestigious accolades.

With a Bronze in OOH and Silver in the Caples’ unique Small Agency category, it’s another impressive accolade for the Auckland-based indie agency.

The Caples award show took place in the early hours on Wednesday 24 March NZT, with hopefuls from around the world tuning in via live stream. As an awards show run for creatives, by creatives, the campaign was up against some of the top creative work from around the world.

Reflecting on the recognition, Chemistry ECD, Pat Murphy, says: “With a name like Patrick Murphy, naturally I had a foot in both camps. And while the odds started out in the AB’s favour, things quickly changed. We never knew which way each game was going to go, which kept our creatives on their toes, changing out headlines on the fly. So we’re delighted with the success of the campaign. Special thanks to Ireland for keeping it interesting.”

The full list of winners from the Caples Awards can be found here.

Client: TAB NZ
Agency: Chemistry
Executive Creative Director: Patrick Murphy
Senior Creatives: Neill McAlpine, Jacqui Barry and Matt Watts
Senior Designers: Darryl Dustan, Courtney Tremewan, Paolo Alinea
Business Partner: Craig Harrison
Business Executive: Emma Stenhouse
Media Agency: MBM

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