Ārepa launches new OOH campaign to help overcome mind blanks and brain fade

Say goodbye to mind blanks and brain fade as New Zealand brain food company Ārepa launches their brain drink in a can in a fresh outdoor campaign this week.

Seen on street posters and billboards across Auckland, the new campaign brings to mind some of the challenging brain-related moments Ārepa can help with, like for remembering what’s-their-name, for calm before the brain-storm, for furniture-assembling focus, for brighter ideas and for ‘big-day’ days.

In addition to the OOH campaign, Ārepa is also campaigning across radio, social and digital channels.

Highlighting Ārepa’s new 250ml can range, the campaign is part of Ārepa’s continued growth as a company, which has seen it expand its product line and distribution network in recent years, expanding into more than 1200 Australian retailers and into more than 1400 outlets in New Zealand.

Ārepa Marketing Director Madeline George says the thought-provoking campaign helps to connect with consumers on a deeper level.

“Ārepa is designed to make brains work better and this campaign highlights those day-to-day moments when people could do with a brain boost. The campaign will help consumers connect the dots between those moments and choosing Ārepa,” she says.

George says the challenge was how to communicate such a complex, science-back product in a limited amount of space.

“Ārepa is a product rooted in science, with many complex facts at play which make it such an effective choice, so we had to determine how best to communicate that without complicating the message. It came down to helping consumers understand the everyday moments that Ārepa can help with, and having a bit of fun with it,” she adds.

Formulated with unique ingredients including Neuroberries®, a type of blackcurrant proven to maintain dopamine levels in the brain and enhance focus under stress, Ārepa is proven in clinical studies to increase mental performance, brain health and mood.

More than five million bottles of Ārepa have been sold worldwide since the company started in 2017 and the drink is among the top health-drink sellers at supermarkets nationwide.

Credits:

Ārepa:

Madeline George – Marketing director

Chanel Clarke – Marketing Manager

Amy Robinson – Lead designer

Media buy: Phantom Billstickers, JC Decaux, NZME

The post Ārepa launches new OOH campaign to help overcome mind blanks and brain fade appeared first on stoppress.co.nz.

stoppress.co.nz