With a drop in global marketing spend impacting WPP in the first half of the year, CEO Mark Read is being cautiously optimistic about the rest of 2023 and beyond. WPP, the world’s largest agency network, has lowered its growth projection for the year from 3%-5% to 1.5%-3%, partially due to a the “disappointing” addition…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Arrivals & Departures: Thrive appoints three leaders across Melbourne, Brisbane and Auckland
Walmart Adds Search Keyword Exclusions; Hydration Breaks Forever
Why The Arena Group Has, Implausibly, Rebranded Into an AI Company