With a drop in global marketing spend impacting WPP in the first half of the year, CEO Mark Read is being cautiously optimistic about the rest of 2023 and beyond. WPP, the world’s largest agency network, has lowered its growth projection for the year from 3%-5% to 1.5%-3%, partially due to a the “disappointing” addition…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
By the Book: How ‘The Fugitive’ Director and an Investigative Journalist Collaborated on 2024’s Timeliest Thriller
The Best Holiday Ads of 2024
The Year in Ratings: How the Major News Outlets Performed in 2024