The National Football League is dividing sponsorships into narrower categories and bringing more brands to the game, but Toyota wants automotive all to itself. The automaker just announced a multiyear sponsorship agreement with the NFL that gives it broad access to the league’s branding and symbols–as well as its roughly 205 million fans. The league…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Jai Kibe Joins Chobani as CMO
5 Takeaways for the Last Weekend of Political Ads
Resume Rewind: How C2 Montréal CEO Anick Beaulieu Got Hooked on Global Commerce