When “The Attention Economy” warned marketers of the increasing difficulty of engaging consumers “in the face of overwhelming options,” it was 2002. Twenty years later, consumer attention has never been more valuable – or scarce. The world that prompted psychologist, economist, and Nobel Laureate Herbert A. Simon to coin the term “attention economy” in 1971 […]
The post The Attention Dichotomy: How To Distinguish Good Attention From Bad appeared first on AdExchanger.
More Stories
TV journalist Michael Morrah joins NZ Herald
e.l.f. Beauty Calls for Diversity in Boardrooms With ‘So Many Dicks’ Campaign
Life, Or Something Like It; Buyers Bet On Upfront Week