Special wins five Agency of the Year titles at Campaign Asia

SINGAPORE, Today: Special achieved yet another remarkable feat at the Campaign Asia Agency of the Year awards dinner, securing an unprecedented five “Agency of the Year” titles.

The New Zealand-founded agency saw an impressive run across the board, including:

• New Zealand Creative Agency of the Year
• Australian Creative Agency of the Year
• Integrated Agency of the Year
• Independent Agency of the Year

Special PR, founded in April 2021, clinched “PR Agency of the Year” at the Campaign Asia awards. This adds to Special’s stellar year with victories at ‘B&T Agency of the Year,’ ‘Campaign Brief New Zealand Agency of the Year,’ ‘New Zealand Effie’s Agency of the Year,’ and ‘PRINZ PR Agency of the Year.’

“The achievement symbolizes the collective dedication and hard work of everyone involved.”

In an exceptional feat, Special also claimed the 2023 Grand Prix at Cannes, AXIS, and New Zealand Effies. Tony Bradbourne, Special’s founder, expressed pride in the team’s hard work and creativity, thanking client partners for their commitment.

Kelly Grindle, GM of Special PR, reflected on the agency’s journey from starting with nothing to accepting the Campaign Asia PR Agency of the Year award in Singapore. She credited success to the collective effort of team members, freelancers, clients, partners, and friends who contributed to transforming the PR agency from an idea into a reality.

The awards night in Singapore was a testament to Special’s prowess, with Grindle noting it was undeniably a “special” evening. The journey from launching Special PR with no clients or leads to accepting the Campaign Asia PR Agency of the Year award was described as “mind-blowing.” The achievement symbolizes the collective dedication and hard work of everyone involved, making it a fitting conclusion to an extraordinary year.