Having an ad during the Super Bowl broadcast costs a lot of money. Aside from the $ 7 million for a 30-second ad buy, there are huge production costs and, most likely, a big celebrity fee on top. Many brands are opting out of the game in favor of being somewhere around it. Pre-Super Bowl campaigns…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
By the Book: How ‘The Fugitive’ Director and an Investigative Journalist Collaborated on 2024’s Timeliest Thriller
The Best Holiday Ads of 2024
The Year in Ratings: How the Major News Outlets Performed in 2024