M&M’s is back advertising in the Super Bowl this year, with a new creative strategy that centers celebrities as the stars of the candy brand’s narrative, instead of their at times controversial spokescandies. The campaign, designed with help from long-standing agency partner BBDO, focuses on throwing a bone to those who didn’t win big, specifically…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
TV journalist Michael Morrah joins NZ Herald
Newshub reporter joins PMN radio show
How Creator Agencies Prepare for a ‘Deepfake Summer’