M&M’s is back advertising in the Super Bowl this year, with a new creative strategy that centers celebrities as the stars of the candy brand’s narrative, instead of their at times controversial spokescandies. The campaign, designed with help from long-standing agency partner BBDO, focuses on throwing a bone to those who didn’t win big, specifically…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
A Bon Viant; The End Of Indie Middleware
How Burger King Drank Wendy’s Milk Shake
For Advertisers, Hydration Breaks Were the Star of the World Cup