Fanatics and Topps’ Customers Are Aging. How the Brands Are Reaching New Demos

Topps and parent company Fanatics aren’t saying it explicitly, but their recent trading card offerings reflect an unavoidable truth: Millennial sports fans are getting old. Born between 1981 and 1996, the most wizened millennials will be 43 this year. They’ve already watched Peyton and Eli Manning go from champion quarterbacks to personalities and pitchmen, and…
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