McDonald’s fry-nally dishes out a new Surprize Fries campaign

AUCKLAND, Yesterday: McDonald’s is shaking things up with their Surprize Fries campaign, aiming to sprinkle a little extra joy into everyone’s meal. It’s all about turning an ordinary fry day into a lucky day.

With Surprize Fries, every pack could be your ticket to awesome prizes. Imagine digging into your fries and finding more than just tasty spuds – we’re talking free meals, cool merch, gift cards, or even cash.

They’re calling it the unsung hero for a reason. Next time you order, you’ll get a special peel on your fries packet. Peel it back to reveal either an instant win or a code. Pop that code into the McDonald’s app, and who knows? You might just hit the jackpot in their new fun-filled game.

“From Wednesday, customers can unlock the magic of the Golden Arches and enjoy even more feel-good moments with ‘Surprize Fries’.”

This isn’t just any promo; it’s set to be a big deal, following in the footsteps of the much-loved Monopoly game. Aussies and Kiwis, get ready – Surprize Fries is here till April 14. Dive into the fun and see what surprises await.

Tobi Fukushima from McDonald’s Australia puts it perfectly: “From Wednesday, customers can unlock the magic of the Golden Arches and enjoy even more feel-good moments with Surprize Fries.”

The brains behind this campaign? McDonald’s teamed up with some heavyweight agencies, including tms for the tech and prize logistics, Akcelo on the app’s digital face, and DDB for those catchy ads. Not forgetting Creata for the prizes, Digitas and Track for CRM, Mango for PR, and OMD who’s sorting out where you’ll see all this.

Stuart Nyman from tms sums it up: “We are thrilled to launch McDonald’s new regional promotion. Surprize Fries is powered by a seamless digital experience, which makes the excitement of winning more delightful than ever for McDonald’s customers.” Here’s to winning being just a fry away!