At this year’s TV upfronts, one of the leading players in streaming opened its event with a video set inside its app’s instantly recognizable user interface. One after another, familiar TV characters and talent appeared on screen to flex an impressive catalog of IP across comedies, dramas, theatrical film, news, reality and live sports. But…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Xbox Wants You to ‘Wake Up’ for Its New Global Brand Campaign
Trevor Birchett Named Chief Meteorologist at WATN in Memphis
Huge Folds In Hero Digital, Adds AI and Performance Marketing Muscle