Stuff Group reaches 3.4 million kiwis monthly

AUCKLAND, Today: Stuff Group’s audience now tops 3.4 million New Zealanders monthly, making it the biggest digital and print network in the country, according to the latest Nielsen CMI results.

Stuff’s ecosystem spans New Zealand’s largest news site, stuff.co.nz, national papers like The Post and Sunday Star-Times, regional favourites like The Press and Waikato Times, and premium magazines such as NZ House & Garden.

Reaching 3.44 million Kiwis monthly, Stuff has the largest digital and print audience in Aotearoa, up 1.9% from last quarter.

The rise of new digital news sites has boosted the reach of The Post, The Press, and Waikato Times, despite small print audience declines. Digital and print subscribers now almost double the print reach, with The Post at 788,000, The Press at 637,000, and Waikato Times at 406,000. Digital subscriptions grew 17% over the last quarter.

Joanna Norris, Stuff Masthead Publishing Managing Director, says, “The way Kiwis consume their news is changing and Stuff Group is delivering the right content in the right formats to cement its number one audience position.”

“We are committed to delivering the best journalism in the formats that work for our varying audiences’ lifestyles, whether that be a newspaper to your home or a digital news site on your phone.” – Joanna Norris

The Nielsen survey shows Your Weekend, inserted in The Press, The Post, and Waikato Times every Saturday, remains Aotearoa’s top weekend magazine, reaching 292,000 readers weekly. Over 791,000 Kiwis read one or more of Stuff’s premium magazines.

NZ House & Garden magazine reaches 374,000 readers each month, 29% ahead of its nearest competitor. New Zealand Gardener magazine reaches 245,000 Kiwis monthly, maintaining last quarter’s numbers, while TV Guide has the largest reach at 335,000 Kiwis weekly.

Matt Headland, Stuff Brand Connections Managing Director, says premium print content still attracts large audiences even as they move to digital subscriptions. “Our commercial partners know the value of advertising and integrating into high-trust products with highly-engaging, quality local journalism, both in digital and print.

“The growth of Stuff’s first-person data through new digital environments adds to the personalised experiences we can offer, in a large but highly targeted environment,” Matt adds.

Norris emphasises that unique content is key to attracting and retaining New Zealanders at scale. “We are committed to delivering the best journalism in the formats that work for our varying audiences’ lifestyles, whether that be a newspaper to your home or a digital news site on your phone.”

* Source: Nielsen CMI Q2 23- Q1 24 April 24 Fused
** Source: Stuff Group